For Immediate Release
Earth Day Canada announces two action campaigns for Earth Day® 2012
Actions that are good for the environment are also good for our health
Toronto, ON (15/03/2012)—Earth Day Canada is issuing action-based challenges urging all Canadians (kids, classrooms, groups, businesses, individuals and families) to make positive changes to their daily habits. The challenges run from April 1 to April 30, 2012 and encourage participants to take up a new action for 21 days, a period long enough for the action to become a part of their daily routine.
For kids, classrooms and schools
Through the kid-friendly campaign, Act for the Planet, Earth Day Canada’s EcoKids program, with prizing from Sony Canada, is offering kids a chance to get involved on their own terms. Kids will have all month long to do something good for the planet (and remind their parents to do their part, too!)
Fun and easy actions include
•Creating window decals to prevent bird crashes
•Making planters to clean inside air
•Bringing their own water bottle
•Making something new out of something old.
For youth, adults, families and businesses
For the rest of us, lifestyle choices are typically based on convenience, complacency and habit, but these come with a price. Earth Day Canada’s Take It Up for Earth Day campaign can help you make better decisions about what you eat, drink and what resources you use. Try something new that’s good for you and the planet!
Take up one (or more) of these pro-environmental behaviors
•Eat and prepare plant-based foods at home
•Drink tap water and get water wise
•Care: Detox your personal care routine
•Move: Activate your lifestyle with outdoor, unplugged activities.
“We know that beyond air, food and water quality, the types of products we use on a daily basis, as well as the amount of activity we get, can have substantial effects on our health and the environment,” says Jed Goldberg, President of Earth Day Canada. “These campaigns help inform people about the environmental and health impacts of the decisions they make on a daily basis, while encouraging them to adopt behaviours that will improve the health of their families and communities.”
The 2012 Earth Day challenges also offer
•Step-by-step guides that kids, teachers/group leaders can use
•Tips and activities for individuals, groups and businesses to work together to keep commitments
•Information about the health and environmental benefits of actions
•Chances to win great prizes and rewards.
Feel ready? Visit earthday.ca, register your commitment(s) and join other Canadians this spring to make change a habit!
About Earth Day Canada
Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment. In 2004 it was recognized as the top environmental education organization in North America, for its innovative year-round programs and educational resources, by the Washington-based North American Association for Environmental Education, the world’s largest association of environmental educators. In 2008 it was chosen as Canada’s “Outstanding Non-profit Organization” by the Canadian Network for Environmental Education and Communication. EDC regularly partners with thousands of organizations in all parts of Canada. http://www.earthday.ca
For media inquiries, please contact:
Director of Communications
Earth Day Canada
416.599.1991 × 107 | firstname.lastname@example.org
©2012 Earth Day Canada.
The word mark “Earth Day” and the Earth Day logo are registered trademarks of Earth Day Canada (1991) Inc. Charitable registration # 13195 1378RR0001. Use of either of these trademarks for mercantile, promotional and communication purpose is strictly forbidden without the written approval of Earth Day Canada.